Client: Kloster Kitchen
Outcome: Branded Stock Library with 214 custom images
Duration: 29 days
Kloster Kitchen is a german brand that brings “pure inspiration for your healthy lifestyle” through their fresh and ginger-based products.
They needed on-brand images for social media and other offline marketing purposes. Thus, they decided to try Cherrydeck Branded Stock to shoot their variety of ginger shots in a timely and cost-effective manner.
First, Kloster Kitchen sent out their mood board and photography guidelines showcasing their brand personas, focus, and desired look. Consequently, Cherrydeck selected the most fitting photographers among a pool of candidates from our creative community.
Afterward, the brand sent out an assortment of their classic ginger shots and their 12shots bottles to our photographers’ addresses. Then, they had to simply wait for the results!
Just a few weeks later, the brand received a library of +210 custom images featuring their own products in a variety of settings and various models fitting their customer personas.
Among the pictures delivered, Kloster Kitchen just had to select their favorite images and only pay for this selection. Finally, both selected and non-selected pictures remain stored in the brand’s private content marketplace and accessible for one year.