Client: FOCUSWATER (Rivella)
Outcome: Branded Stock™ library with 312 photos and videos
Duration: 30 days
The assignment
FOCUSWATER is a refreshing and light vitamin water from Switzerland. They wanted to portray their product varieties in dynamic product and lifestyle photos and videos with an urban and active look, including men and women with a healthy lifestyle.
With different models and environments to showcase, they opted for Cherrydeck Branded Stock™ to streamline their visual content production, instead of planning and executing multiple productions. This way, they sent out their products and we took care of the rest.
The process
To start, Rivella submitted a brief and its brand guidelines for their FOCUSWATER project. Next, the Cherrydeck team started sourcing the right professionals for the assignment.
Among a pool of talented applicants, two photographers were selected in the client’s desired location. All left to do for Rivella was to send out their products and shortly wait for results.
The results
Following Rivella’s guidelines, they received over 300 photos and videos to choose from including drinking scenes with FOCUSWATER, in-action shots, multiple outdoor environments, and more.
Ultimately, the brand chose and purchased its favorite media assets. Afterward, both selected and non-selected images remain stored in the brand’s private content marketplace and are accessible for further purchases.
You can already spot some of the pictures on Rivella’s website!
Sounds interesting? Create your own custom photo and video library with your brand’s products. Try Cherrydeck Branded Stock today.
For more Cherrydeck Branded Stock examples, check out the success stories from Yamo, La mer, or Blackroll!
Pictures by Michel Studer and Meret Kernen.
