Client: Everdrop
Outcome: Branded stock library
with 837 images
Duration: 24 days
The assignment
Everdrop is a manufacturer of home care products and natural cosmetics that promote an environmentally-conscious lifestyle. They needed imagery to use for ads and social media.
Instead of inquiring a whole production and its logistics, they decided to outsource the needed content through Cherrydeck Branded Stock. This meant a fast and cost-effective solution to get visual content, with a simple & stress-free process!
The process
Everdrop sent us their brand guidelines containing their photography style, look & feel, and do’s and don’ts. Then, the Cherrydeck team was in charge of finding the right creatives for the assignment.
Ultimately, two professional photographers were selected from a pool of talented applicants from our community. The brand sent multiple products to the respective addresses to be shot, and they simply waited for results afterward.
The results
Shortly after, Everdrop received a library of more than 830 images of their own products featuring models and in multiple on-brand settings. In addition, they received several short lifestyle clips available for purchase.
The last thing to do was for the brand to pick their favorites from the ready-to-use imagery.
After the first acquisition, both selected and non-selected images remained stored in the brand’s private content marketplace and accessible for one year for further purchases.
Now, we are already collaborating on a second project!
Cherrydeck Branded Stock works across a wide range of industries within consumer bands: cosmetics, footwear, food, beverages, fashion, electronics, and more.
You can create your own brand’s custom photography library that depicts your identity and products! Try Cherrydeck Branded Stock today.
Check out more success stories here, or read on the experiences of Frank Juice, Klarheit, Sorbas Shoes, Yamo, 5,0 Bier, Blackroll.
Photography by Eveliene Klink and Sophia Lasson.
