Outcome: 498 images and 28 videos
Duration: 33 days
Perifit is the revolutionary solution for pelvic healing and strength training, working to dismantle the taboo surrounding vagina health. Their medical device treats thousands of women worldwide.
They needed dynamic and relatable images and pedagogical videos of their product in use with real people. This visual content would be used for the brand’s paid advertising on Facebook, Instagram, Snapchat, and more.
Instead of executing an entire photoshoot and production by themselves, they decided to source the imagery needed through Cherrydeck Branded Stock. Surely, a time and cost-effective solution to create visual content.
First, Perifit sent us their brand guidelines containing the Do’s and Dont’s, brand aesthetic, and “the human touch” requirement for the assignment.
Following this step, Cherrydeck was in charge of finding the right photographers for the job among a pool of applicants in Europe. After the proper shortlisting, three candidates were selected for the creative job.
Consequently, Perifit shipped their products to the respective addresses, and Cherrydeck’s photographers got to work! The next step for the self-care brand? Briefly waiting for the results.
Shortly after, Perifit received a library of custom visual content with more than 450 images and 28 videos. Accordingly, the imagery featured models from different generations with their products giving an authentic and relatable feeling as the brand desired.
Then, the brand was able to pick their favorite media assets and only pay for this selection!
Ultimately, both selected and non-selected photographs remain stored in the brand’s private content marketplace accessible for further purchases.
Check out what Perifit is saying about working with Cherrydeck, here!
Cherrydeck Branded Stock works across a wide range of industries within consumer bands: cosmetics, footwear, food, beverages, fashion, electronics, and more.
Do you want to create your own custom stock library following your brand guidelines? Try Cherrydeck Branded Stock today!
Check out more success stories here, or read on the experiences of Sorbas Shoes, Yamo, 5,0 Bier, La mer, Edzard, or Blackroll.
Pictures by Aina Estruch, Kate Phellini, and Moheli Hamidioliva.
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