brand strategy Archives – Page 3 of 3

How JIMBAG Shot Content Overseas without Leaving the UK

See how the fashion accessory brand, JIMBAG, shot a content campaign overseas, in Japan, without leaving the headquarters in the UK.

How Polestar Launched in Five German Cities with a One-Time Effort

See how the electric performance car brand, Polestar, launched in the German market in a one-time effort, with Cherrydeck.

Gucci Celebrates Office Parties with a 90s Holiday Campaign in 2020

Office holiday parties are a source of awkward moments and unmissable times! This year, Gucci’s campaign is an ode to the 90s office party.

The Vision of Black Week — Campaign Inspiration for Black Friday

A visual guide for gaining campaign inspiration for Black Friday, and stepping up your reach through artistic approaches.

Older Women Representation in Media: British Vogue and L’Oréal Paris Address the Issue

In May 2019, British Vogue and L’Oréal Paris launched the “Non-Issue” – a special edition to question older women representation in media.

10 Steps for an Effective Content Marketing Strategy

With information overflow, brands need to be creative to influence potential customers. Learn how to build an effective content marketing strategy!

Black Friday Marketing Campaigns — Get More Clicks with Top Content

Are you wondering how to make your Black Friday marketing campaigns stand out of the crowd? Check out our insights on why it is important to focus on Black Friday and the best ways to improve your strategy!

Iconic Chief Marketing Officers You Should Know

The CMO or Chief Marketing Officer is usually in charge of the brand’s media and marketing strategies. Even though the exact tasks often differ from one company to the other, there are a couple of iconic marketing managers you should keep in mind as a role model.