Video content is thriving! As video consumption rises, Gen Zers and Millenials lean towards videos to keep themselves entertained. Visually appealing and intriguing video content is now necessary to catch your audience’s attention. Check out these video marketing ideas for your brand!

Video content is playing an increasingly important role in the creative and entertainment industry. Therefore, it is a wake-up call for many industries to start creating (or sourcing) video content more frequently. 

When creating videos, you may occasionally run out of ideas, which leaves you with the situation that every marketer dreads: an unfilled content plan. In this blogpost, you’ll find some useful video marketing ideas for your brand!

Why is Video Marketing important?

Most people have trouble keeping track of time when watching videos on YouTube, Tiktok, and other websites. That’s what makes videos ideal for your marketing strategy!

When used effectively, video marketing material is one of the most interesting and ingestible types of information on the internet. For this reason, you can use educational videos to engage and entertain your audience while getting your message across. And, certainly, there is a wide range of possible video formats you can use to your advantage.

Figure out just what your crowd wants and where they are consuming content – whether it is through how-to videos, appealing social advertisements, research papers, or seminars. You can use videos to reach your intended audience with useful information that relates to your field.

The significance of video marketing is that it involves your audience and creates the feelings needed to forge a lasting connection. With the help of video marketing, you can interact with your customer base, convey your beliefs and goals, bond over content, listen to their needs, and gain their faith in your company.

Video marketing can help you portray your brand as one that is reliable, relatable, and approachable.

Brilliant Video Marketing Ideas

Here are 5 simple ideas that can rock your video marketing strategy:

Customer Testimonial videos 

It’s likely that you already use testimonials on your homepage and outreach tools. But you should know that they can be recreated as videos too.  

Interview happy clients to hear their stories of success, or just gather your greatest client
testimonials to showcase in a quick demonstration. This can give an even more personalized touch to the testimonial information you provide to potential customers.

Alternatively, you can use testimonials to promote your product on social media! This elicits more credibility for your brand.

Q&A videos

With the help of your sales staff, discover a consumer who has just purchased your goods or is ready to seal a transaction. Find out whether they would be willing to participate in a couple of on-camera interviews with a member of your staff. 

Real customer problems are addressed in this sort of video content, which
encourages customers to make a purchase.

Answer all relevant questions potential customers may have. There may be just a doubt or two keeping them away from purchasing.

How-to videos 

Giving your customers something to learn is one of the finest ways to win them over to your business. 

Remember, it doesn’t have to be a complicated four-week course in some esoteric artistic
discipline. All you need is a 30-second clip that provides a relevant and applicable lesson.

Your audience will be greatly impacted by brief hints and tips that are relevant to your business objectives. But keep in mind to organize your instructions into simple phases that are accompanied by absolute clarity and different options.

You can also provide examples of how-to use your products in an entertaining way.

Latest buzz videos 

Trend reports are a simple method to demonstrate your intimate expertise and establish your business as an authority. By questioning your audience if they concur with your forecasts, you may use this as a chance to engage them in dialogue.

If you’re feeling very sure, you can even review your earlier trend assessments to see what you did correctly and what you misjudged, as well as why.

As a brand, you can even hop in the latest trends, just like a normal person would. This makes your brand much more relatable and fun to your audience!

Whiteboard videos 

Whiteboard videos are quite common since they are both visually appealing and affordable to make. The only true equipment required is a camera, lens, appropriate lighting, and an artist. 

Choose a pertinent subject, such as an issue your product addresses or a instructional material, and use words and graphics to produce a whiteboard video. Try varying the speed and slowness of your video for different engaging effects. And, of course, also make sure the voiceover script matches the speed!

Outsourcing this type of video is easy, you can get whiteboard videos by working with a motion graphics service provider.

Live stream videos and webinars 

Many companies take part in seminars, workshops, and other events. These occasions may
make excellent live-streaming entertainment, either in their entirety or just the highlights. 

Contemplate live-streaming business meetings or events if you’re looking for some more novel video ideas. A wonderful approach to encourage people to sign up for forthcoming seminars and other events is through video. 

Even the event presenters can personalize the invitation and be mentioned in other advertising material and communications.

7 Useful Video Marketing Ideas - Cherrydeck

BTS videos 

Consumers in the future like seeing what goes on behind the scenes. Make a BTS video to show them what it’s like to operate your business if you have an interesting environment or interesting organizational values. 

The beauty of BTS videos is that they strengthen your relationship with your customers as they make them feel included within your business. Consequently, this can increase conversions!

Likewise, if you are working on something new, give your audience a sneak peek to pique their curiosity. This will certainly raise interest in your goods or services. 

Let’s sum it up

These video marketing ideas will work great with your strategy and may give you a solid ROI on your efforts:

  1. Customer Testimonials
  2. Q&A videos
  3. How-to videos
  4. Latest buzz videos
  5. Whiteboard videos
  6. Livestream videos and webinars
  7. BTS videos

But remember! This is only the first step and to carry this legacy forward, you need to invest your time in translating your business stories into videos more. 

Luckily, creating videos of your products is now easier than ever with Cherrydeck Branded Stock™. It’s the new way of creating ready-to-use videos for your brand. The best part is you get a library of videos to choose from, and you only pay for those you’d like to use!

Alternatively, you can onboard a video marketing agency like BuzzFlick to get some expert consultation.


If you liked to read about these useful video marketing ideas, check out these 17 product photography ideas for your brand!

For more insights on marketing, photography, ecommerce and more, check out the Cherrydeck Blog!

Posted by:Cherrydeck Editorial

Our mission is to enable brands to source custom visual content at scale through our global creative community. Follow us on Instagram for the latest updates @cherrydeck

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