A brand campaign created for Alyve Wellness during its rebrand, built around clarity, confidence and wellbeing. I art-directed and produced a cohesive suite of natural, uplifting imagery across clean product scenes and playful, motion-led compositions.

Alyve Wellness

A deeply personal still-life series translating daily walks, mindfulness and the emotional resonance of the natural world into luminous botanical studies. Flowers, mist and generous negative space turn familiar seasonal details into something cinematic and quietly surreal.

Touch The Grass

A close-up view of buttered toast and eggs on a checkered tablecloth, ready for breakfast.

A golden pastry on a fork with a pink gingham handle against a bright blue sky.

A Barbie lipstick box with a doll on it, surrounded by smoke.

Barbie candy sticks float around a Barbie candy box in a dreamy, colorful studio setting.

Hellmann's Real Mayonnaise with a french fry dipped in it against a blue background.

A close-up of a can of Heinz Beanz in tomato sauce.

A French's mustard bottle and a potato wedge on a fork, with dramatic lighting.

A bottle of Veg1 Baby & Toddler liquid multivitamin surrounded by daisy flowers on a blue background.

A bottle of Veg 1 multivitamins surrounded by fresh orange slices and water droplets.

Two bottles of VEG1 vitamins with oranges and splashing water on a bright orange background.

A celebratory spread with chocolates, snacks, and champagne, perfect for a party.

Elegant party setup with chocolates, cocktails, and barware on a purple tablecloth.

Artisan du Chocolat box with sea salted caramels and truffles.

Three Alyve supplement pouches levitate against a soft blue background.

Three bottles of personalized vitamins on a white surface against a soft blue background.

A bottle of personalized vitamins sits on a white pedestal against a bright blue sky.

A single yellow flower with a falling petal against a soft blue background with bokeh.

A close-up, soft-focus view of delicate daisies with yellow centers against a blurred blue background.

A bright yellow daffodil stands out against a soft blue sky, framed by delicate white cherry blossoms.

A french fry is being dipped into Hellmann's Real Mayonnaise.

A Heinz ketchup bottle and fries are displayed in a modern, minimalist studio setting.

A jar of Hellmann's mayonnaise and a single french fry are illuminated against a dark blue background.

Flat lay image of a book and toys representing childhood memories on a blue background.

A colorful book titled 'The Book of You' sits on a white shelf against an orange backdrop.

Three bottles of Mobu colon cleanse supplements sit on a white surface against a green background.

Elegant round eyeglasses rest against a warm yellow backdrop, a minimalist composition for vision and style.

A charming Easter scene with eggs, iris flowers and a bunny ear gift bag against a vibrant yellow background.

A potato wedge on a fork near a mustard bottle, creatively lit for a modern, commercial look.

A dracaena houseplant stands tall against a soft blue background, its green leaves adding a calming touch to the interior space.

A chocolate Easter egg sits in a polka-dot egg cup with cream dripping from a chocolate stick against a yellow background.

Alyve Wellness

Rich W.

London, UK