Petra Hurai
Prague, Czechia
Travel city: Milan, Metropolitan City of Milan, Italy
Editorial & Documentary | Fashion & Beauty | Conceptual & Advertising
In the commercial space, image is everything. And as a product photographer, I know how difficult it can be for companies to get it right.
I know that visual storytelling is about telling deep and meaningful stories in a natural way. In the right light.
Too often we see excessive post-production used to mask flaws in the creative process. Artificial enhancements and Instagram filters are tricks of the forger’s trade. But truly connecting with customers is all about using the power of authentic imagery to build real emotional connections.
#nofilter.
In the commercial space, image is everything. And as a product photographer, I know how difficult it can be for companies to get it right.
I know that visual storytelling is about telling deep and meaningful stories in a natural way. In the right light.
Too often we see excessive post-production used to mask flaws in the creative process. Artificial enhancements and Instagram filters are tricks of the forger’s trade. But truly connecting with customers is all about using the power of authentic imagery to build real emotional connections.
#nofilter.
