Eric Garsleitner was the photographer and videographer chosen by German malt beer company, Vitamalz. Discover how Eric landed the job and how he was able to capture authentic moments.
Project: Capture the brand identity of Vitamalz Classic and Vitamalz Sport
Worked with: Eric Garsleitner
Vitamalz was looking for a photographer to capture authentic and positive content for Vitamalz Classic and Vitamalz Sport. To reflect the appropriate brand identity, it was important that there is a clear differentiation between the two products.
The main aim of the campaigns were to showcase people interacting with the product.
Through the collaboration with Cherrydeck, Vitamalz was able to find the best fit for the job. Vitamlaz posted the job opening on the opportunities page, to which interested creatives could simply apply with their Cherrydeck profile.
In the opportunities description, Vitamlaz explained the desire to have 15 images captured showing friends hanging out with the products in an authentic way. In addition to this, the brand provided a mood board to the selected creative, to grasp a better understanding of what should be produced.
Hamburg-based photographer Eric Garsleitner was the creative selected for the job.
For the Vitamalz Sport campaign, the aim was to present the theme of ‘Sport in the City’. For this, Eric shadowed parkour and skateboard pros on their journey throughout Hamburg.
He captured the moments in which these athletes sought a new adventure, found the perfect spot, or landed a challenging trick, all while drinking Vitamalz.
On the flip side, for Vitamalz classic, he focused more on presenting the drink in a more retro and analog-style.
The project spanned over two days. However, Eric stated finding the perfect sunny day in Hamburg within the rainy, winter season was quite difficult.
In order to capture genuine moments, Eric used the Sony A7III, alternating between three different lenses: a 28 mm, 30 mm, and 50 mm lens. He also used a reflector, a portable studio flash, and a self-built construction to give the photos a more analog look and feel.
The contact process through Cherrydeck was easy and uncomplicated, giving Eric the time to focus on what truly matters — staying creative.
It was fun shooting for Vitamalz since I believe the brand has a lot of potential as it is a hip, retro brand. I am very thankful that Cherrydeck gave me the chance to be a part of the production.Eric Garsleitner
Eric is a Fashion & Beauty and People & Lifestyle photographer who is always seeking adventure and adrenaline rushes. Viewing photography as a cure for his restlessness, Eric credits it as a way for him to slow down.
See more of Eric’s work visit his Cherrydeck profile or website. To read more success stories, have a look at Zhenya’s Story shooting for MHplus. Or, read Joris’s Story photographing for cashmere sweater brand, Roseway Cashmere.