June is almost over and with it the 2021 Pride Month. For a few years now, brands have supported the LGBTQIA+ community with special campaigns. Today, we highlight the best Pride marketing campaigns for 2021.
Since 1969, June is the Pride Month in memory of the police raid in the Stonewall Inn, a gay bar in New York’s Greenwich Village that led to riots in the neighborhood. Nowadays, Pride is celebrated all over the world. Not only by the LGBTQIA+ community but also by brands, who have developed special marketing campaigns for this time in the past few years.
Today, we highlight some of the best Pride marketing campaigns for 2021.
UGG organized the “PROUD Prom” in partnership with the Pacific Pride Foundation with the intention to celebrate identity and love. For the occasion, the brand invited the artist Lil Nas X and created a gender-inclusive as well as a Pride collection. A portion of the sales from every rainbow slide will go to GLAAD (Gay & Lesbian Alliance Against Defamation).
This year, LEGO celebrated Pride for the first time ever! For the occasion, the brand released a set made of 364 pieces dressed in 11 vibrant shades, inspired by the iconic rainbow flag. The aim is to celebrate the diversity within the company and among its customers.
Levi’s is a long-time supporter of Pride. This year, the brand created a special collection with a strong message: “respect all pronouns.” Levi’s also makes an annual donation to OutRight Action International, working to advance human rights for LGBTQIA+ people all over the world.
For Pride 2021, Microsoft highlighted “the power of us” and how coming together across communities can make a difference for everyone. The brand also interviewed Microsoft employees and activists around different topics such as black trans lives matter or stop Asian hate.
Do you know any other campaign that should be listed as one of the Best Pride Marketing Campaigns? Let us know in the comments what you think we should feature!
Are you on the look to produce gender-inclusive campaigns? Here are some Cherrydeck photographers that can help you: