Earlier this summer, Google released a new marketing film titled “What are you searching for this summer?” together with the agency Uncommon.

The movie, directed by Josh Tenser, reflects mixed feelings people had towards summer after a long period of separation from their peers and loved ones.

Aiming to provide a glimpse at candid Google searches from around the world, the piece compiles a series of queries such as “how to talk to people” and “what is reopening anxiety.”

The advertisement also includes summer milestones such as the Euro Cup, humorous snippets of the past, like a TV ad advising on “how to make a good impression on a first date,” and ends with a sense of hedonism and hope.

The out-of-home advertisement versions were then adapted to deliver locally relevant dynamic content based on triggers such as time, weather, and locations.

Are you on the look to build an inspiring campaign with people at its heart? Find below some Cherrydeck members who can help you achieve your goal:

To explore more Cherrydeck members, visit our search. By creating a free brand account, you can save them in your personal area or submit a brief and get photographers to send you their portfolios directly.

Or simply discover our collaboration with Google Cloud and Spotify, here.


Posted by:Cherrydeck Editorial

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