How and Why to Create Top-Level Visual Content

In this article, we highlight the importance of top-level visual content, how it can benefit your brand, and how to decide what type of visual content to publish or create.

If you want to source visual content that is worth a thousand shares, we also explain how Cherrydeck can help you to get there.

What is visual content marketing?  

Visual content is content that contains information and is primarily image-based. The photo, graphic, or meme on your website meant to transfer or underline information is your visual content.

Visual content marketing is the use of those images, photos, videos, and all other visuals to increase your sales, exposure, or other business goals.

Why is visual content important?

To understand why visual content is so important we need to take a look at the human brain. 90% of the information sent to our brain is visual. In fact, most people only retain 20% of what they read and 10% of what they hear. But they retain 80% of what they see. 

We retain this information better because our brain processes images 60,000 times faster than text.

When you look at these statistics it only makes sense that Instagram, Facebook, and Tiktok are among the most successful apps of all time. 63% of social media is made of images. Content with visuals gets 94% more views than content without. Therefore it is also more likely to get shared and reposted.

Overall, it is easier for people to identify with visuals. Humans have visceral reactions to images. Every image evokes an individual feeling. And when the images we see evoke a positive feeling, we connect this feeling with the brand behind them.

What can visual content do for your brand? 

Some say humans have an average attention span of 12 seconds which is less than a Goldfish. We don’t know if that is true. But we know that it is important to catch the interest of your potential customers within the first seconds in which they visit your website. The best way to do that is to add visual content.

Visual content will not only help you to increase the time spent on your website, it can also attract traffic to it. Besides being recognized by search engines and contributing to your ranking, it can also attract shares and reposts, which contribute to your brand awareness.

Moreover, visual content such as interface icons and symbols can also help build your brand awareness by giving website visitors a better sense of how to use your product—and make it easier for them.

Furthermore, a video of your product influences 81% of the viewers to buy it. This means visual content will increase your conversion rate.

When people can identify with your visuals they are more likely to identify with your brand. Which in turn, helps you to engage customers. When they connect a positive feeling with your images they are more likely to visit your website again and buy your product. Which increases trust and loyalty.

Overall, visual content is one of the keys to success for your marketing.

What should your visual content entail?

Before you produce visual content you should make up your mind about a few things. 

• What does your brand stand for? 
• What message do you want to send with your images?
• Do you want your customers to see perfect-looking models or rather the everyday person you can see on your way to the train station? 
• What are the topics your brand addresses that should reappear in your visuals?

The visual content you use must fit your brand and what you stand for. The easiest thing to do is to use your own products.

And then, once your customers identify with your visuals it is smart to keep the style.

How can Cherrydeck help you? 

You might be aware that finding the right visual content or a photographer to shoot it is not as easy as it could sound. And it might also cost you a lot of time and nerves along the way.

If this resonates with you, Cherrydeck is a good solution. 

With our Branded Stock offering, we deliver you a library with custom ready-to-use pictures, at scale. You simply send out your products and brand guidelines, and we take care of the rest. After a couple of weeks, you have a branded “stock” library crafted for you, from where you can buy the images you need — and those only.

If you rather shoot all the content yourself with a professional, we can supply you with the talent you need. With a community of +60,000 photographers and videographers worldwide, finding the best creators for your products is easy. Just let us know what your project is all about, and we take it from there.

You already understood you need top-level visual content to get and keep the attention of your customer. Working with Cherrydeck is the easiest and fastest way to get your custom visual content produced.