Client: TBWA/Chiat/Day Agency

Project: Capture the Google Cloud referral campaign for Spotify

Worked with: Karl Forsberg

The assignment

The agency TBWA/Chiat/Day was looking for a photographer to help capture the Google Cloud Referral Campaign for Spotify.

The aim of the customer campaign was to share the rate at which Spotify and its innovation is growing. Alongside shooting pictures for the campaign, Karl was also asked to a VIP portrait and environment pictures of the Spotify office.

The process

To find the best fit, TBWA/Chiat/Day published the job opening on the Cherrydeck opportunity page.

With this, they were able to receive a shortlist of suitable applications by which they could make their decision on who to work with.

The production

The project spanned over four days – two days in Stockholm, a travel day, and a day in Gothenburg – shooting content in several locations. Karl was required to work alongside a film team capturing still photography of actors, and portraits of interviewees.

The assignment, however, proved to be quite challenging as the still-pictures had to be captured “over the shoulder”- without being in the way of the other team members.

With the job being commissioned through Cherrydeck in Hamburg, and with Karl’s involvement with a Swedish film team and Danish producer, the project marked as being the most international work he has participated in so far.


When describing the Cherrydeck application process, Karl says it was easy and everything happened quickly. As he soon received a call from the agency, TBWA/Chiat/Day, discovering he had been selected to photograph the campaign.

It was a really great and unusual experience!

Karl Forsberg

Karl refers to the job as one of the most international projects he has had the privileged to work on.

Photography google cloud
Spotify Google Cloud campaign

To know more about the campaign for which Karl took the photos, visit the Google Cloud website. To see more of Karl’s work visit his Cherrydeck profile or his Instagram account.

To read more success stories, have a look at the Equality Fragrances launch movie or how a creative event for Mont Blanc was captured.

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Posted by:Cherrydeck Editorial

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