With Halloween around the corner, it’s the perfect time for you to drive up sales. Make sure you make the most of it and have access to the best tips and tricks for your Halloween marketing campaign to be a success.
Seasonal marketing campaigns offer great opportunities, especially with Halloween’s unique appeal. A survey revealed that 48% of Millenials and 37% of Gen Z admitted to purchasing Halloween items for social media purposes. This means a great chance to sell more and raise brand awareness.
You don’t necessarily need to sell fangs or witch hats to make Halloween work for you. You just need to place your product with the right props and settings. Here are the top tips and tricks for a standout Halloween campaign.
1. Reivent your packaging
Consider adopting Halloween-themed packaging, or putting a twist to it with a spooky vibe.
Take the following examples of Fanta’s limited edition Beetlejuice bottles, accompanied by virtual and in-person experiences.
And let’s not forget about McDonald’s memorable print ads throughout the years putting a creative twist to their products, and packaging for Halloween
2. Release Halloween Features
Halloween-themed app features can drive engagement and downloads for your app. The examples below show how you can engage your customers in a fun way, while promoting your app.
Snapchat, for example, introduced an AR try-on experience, letting users virtually “dress up” for the season.
Another example is Burger King launching a ghost-hunting feature within their app where users could hunt for “paranormal activity” and win a buy-one-get-one-free Whopper.
3. Try experiential marketing
Experiential marketing can be a great way of immersing customers in an unforgettable brand experience. This marketing strategy creates a connection between product and emotion.
As an example, Red Bull is an absolute pro when it comes to making you feel adrenaline through experiences such as Felix Baumgartner’s Stratos Jump.
Similarly, Burger King launched their global campaign #ScaryClownNight a couple years ago, giving free Whoppers to customers dressed as clowns, a clever nod to their rival’s icon Ronald McDonald.
Burger King – Scary Clown Night
With a teaser video that included a creepy clown that looked too familiar to McDonald’s own mascot, Burger King spread the word that the first 500 customers who went to their nearest Burger King dressed as a clown would be awarded a free Whopper.
The results? billions of impressions, UGC, and media attention.
4. Release a new product or feature
This is true for the food industry as well as for many others such as cosmetics or lifestyle! Seasonal products will bring you more sales during the spooky season.
Check out these examples of how to market a product specifically for Halloween, from Netflix’s Netflix & Chills to Kylie Cosmetic’s Freddy-Krueger-inspired makeup collection and campaign.
Revolution Halloween Collection
Revolution is always on top with their Halloween-themed releases, from eyeshadow palettes to lipsticks. The promotion consists of helping consumers transform themselves into their favorite Halloween costumes.
5. Leverage Social Media And Hashtags
Promoting your product and services on social media is now news, but you can leverage features such as hashtags for organic growth, and relevant videos to create engagement.
In addition to a lineup of movies, Disney+ used the hashtag #hallowstream on TikTok to supercharge UGC and create organic growth for this campaign.
6. Feature influencers
Halloween trends and you can leverage the influence of a celebrity or let influencers take the lead.
Take Dior’s campaign with Bella Hadid, turning Halloween into ‘glamour’. In a memorable Instagram video with eerie music, Dior promoted their iconic 1953 Rouge Dior 999 red lipstick with a dark backdrop, with Bella serving a vampish makeup look. It was an elegant, spooky showcase of their iconic lipstick, emphasizing Halloween in a way that suited their brand aesthetic.
Or, Fanta’s mystery flavor drop #WhatTheFanta which was accompanied with a partnership with fashion influencer Nava Rose, to create a DIY costume inspired by the flavor and aesthetic, and document her creative process on social media.
9. Source Halloween-themed content for socials or print
Themed visuals for your Halloween marketing campaign are a must! Spruce up your social media feeds with special content to engage viewers. No need to go overly spooky; just find what aligns best with your brand’s style.
If you’re looking for custom visuals while making the most out of your budget, explore Cherrydeck’s services.
7. Show philanthropy
Halloween campaigns can also do good. UNICEF’s #TOT4UNICEF on TikTok encouraged donations over costume spending. It’s a meaningful campaign that resonates with customers who value social causes – and a great way to show the values of your brand.
8. Create niche tutorials and blog articles
Target your audience with relevant Halloween-themed content, from tutorials to editorials. For instance, beauty brands can showcase makeup tutorials for specific Halloween costumes or write about the best Halloween-themed eyeshadow palettes.
Take inspiration from footwear retailer Hypebeast that wrote on the ‘best sneakers that encapsulate the spirit of Halloween’ – very on brand.
Hire a professional photographer for your marketing campaign!
The right visuals can make your Halloween campaign unforgettable. Consider hiring a professional photographer to capture the essence of your campaign!
Connect directly with talented photographers for impactful content this Halloween, through Cherrydeck.
Halloween marketing doesn’t need to be about witches and ghosts. With the right strategy, you can build brand awareness, increase sales, and capture the holiday spirit.
For more inspiring brand content, click here. To discover more Cherrydeck members, visit our homepage.
If you are looking for the perfect way to produce custom visual content for your brand, have a look at the services we offer, here, or reach out to us directly through this page.
