I introduce myself! I’m Cris Lozano and I want to talk to you about my story. Well! I have achieved to develop a trajectory for over 12 years in different roles focused in Trade Marketing inside of the industrial culture, technology which have done helping me to understand the user trends, that is the reason why I professionalized in Advertising emphasis Planning and Brand Performance. This knowledge was helping me to improve my creative skills to rise and make insights from field research and thereby develop action plans, strategies and advertising proposals in favor to give worth of brand, achieve the best shopping experiences and improve the brand perception in PDV. NOW! I have always had a inclination for art and design and for that reason I studied photography and fell in loved of this roll. So that started to lever up my professional trajectory and knowledge in advertising getting to develop LifeStyles and consumption campaigns. This has been my job for almost six years. TODAY! My job consists in get connection with brands in favor to conceptualize and develop visual content proposals, recharged with an excellent Storytelling along with a pleasant and adaptative aesthetic to final user, additional with an impeccable curating of content and aligned with the global trends.