Juan Carlos Artero Pacheco

My beginnings as a graphic designer and advertising creative 20 years ago, gave me the opportunity to work with the photographers of the time as collaborators, leading the art direction of catalogs, campaigns and editorial projects. This awakened in me the true passion, my true vocation; the photography. Now, 15 years as a photographer are the ones that guarantee my career and my professional experience. An experience closely linked to graphic arts, through catalogs or magazines, has been fundamental to work in fashion, product or textile. Being able to manage and control all printing processes or web viewing, color management and photo retouching have allowed me to collaborate with major brands and ensure the best results. At present, this experience, together with my vision, my interpretation, means that I can offer an integral production service, from the creative concept, to the end... My experience at international level, has allowed me collaborations with advertising agencies, Producers, modeling agencies, art directors, stylists, makeup artists and a wide range of professionals with whom every day and depending on each project participate in my productions. I am Juan Carlos Artero, a Valencian passionate about natural light, the sea, the beauty of human beings and black and white photography.