Photography is more than just pressing the shutter and taking a picture. It's the art of capturing the nature of a person, their true self. With his photography, Maximilian Salzer seeks to create an authentic visual expression of the people behind his lens, away from traditional studio settings and generic backdrops and sometimes even without hours of editing. As an advocate of analog photography, Max understands that taking great pictures takes time. Time to get to know the people or business behind an inquiry and to brainstorm ideas over a cup of coffee or a pint.