Milos Gazdic

Miloš has been entangled with photography since an early age, navigating both commercial and artistic realms. In addition to his passion for photography, he spent 17 years in the wild advertising world, gallivanting through nine different countries. As a creative director in BBDO and Grey agency chains, he wore various hats while performing creative, conceptual, and directing roles alongside his photographic work for top-tier clients before he landed in Shanghai. Miloš's aversion to pigeonholing himself in any particular niche makes him unique. He thrives on the diversity of challenges that photography offers. While he dabbles in various areas, his primary playground is the advertising world, where he effortlessly switches between capturing entirely natural, lifestyle-looking shots to crafting highly polished, hyper-realistic commercial images that satisfy even the most discerning clientele. But here’s the kicker: His heart beats for working with people, whether seasoned actors, fashion models, or everyday folks from the streets. Miloš has a knack for coaxing out their most genuine emotions and moods while maintaining an element of spontaneity that’s become his trademark. And yes, he’s equally at ease shooting food, beverages, and products. With nearly thirty years in the business, he’s still on a quest for improvement, constantly experimenting and learning. As a photographer, he fluently speaks the “language of briefs.” He collaborates closely with creative directors to transform briefs into visual masterpieces, often pushing the boundaries to deliver the absolute best for his clients. Currently based in the electric city of Shanghai, Miloš operates throughout China and Asia, making waves with his distinctive style and captivating presence.