Yaroslav Prytula

Yaroslav Prytula is a young fashion photographer from Ukraine, currently based between Kiev and Paris. At the age of 14 he first discovered his interest in the world of fashion and photography, and soon picked up his first camera. He went on to study at a college of fine arts, helping him cultivate a creative mind and find his authentic vision. A lover of electronic music and digital technologies, he uses his passions to create unique video and AR projects. Yaroslav represents the Ukranian youth, generation-Z, which has grown up in a mood of total freedom and developed a particular sense of style. His work represents his vision of the world. Drawing inspiration from fashion, textiles, architectural details, he has developed a particular sensitivity to match characters with environments, creating deeply expressive images. He is often crafting bespoke sets and elements for his photoshoots, injecting his highly personal creative style into all of his work. Despite being young in his career, he has already established collaborations with many brands and artists worldwide: GALLERY Paris, Fun Times, Adult Mind and Paskal among others. He has also participated in the filming process for the advertising campaigns of Puma and Ader error.