Ricardo Pereira da Silva [RAWPHØTO]

Ricardo Pereira da Silva has a career as a marketer, strategist, and advertising creative, working with well-known brands for over 25 years. Along the way, he has been a coach in Football, a manager and agent in Music and Motorsport; he has also been a marketing advisor in various fields, such as Fashion, Sports, and Tourism, among others. In the academic realm, he is a trainer, university lecturer in the Soft Skills & Personal Marketing course, and a guest speaker at numerous seminars, conferences, and workshops on marketing and photography. His life, however, has always been marked by a constant and inexhaustible connection to Photography, as an amateur photographer and, in Advertising, as an art director, jury member, and producer. An unwavering belief and insatiable passion for People and helping them convey a message that benefits them and gives them a unique brand that distinguishes them in an increasingly competitive and disposable world. His journey has naturally transformed him into a photographer who never abandons the customer-centric reasoning behind professional photography but also into an eternal marketer, accustomed to constantly analyzing people, behaviors, and trends, without ever separating himself from his photographer's vision, his passion for the perfect composition, and Light – the one softened by clouds, the one borrowed from lamps, and above all, the one that cannot be seen but felt: the light within each Person. As a corporate photographer he already worked for companies like Remax, Prada, Banco Montepio, Abbott, Lexus, Johnson & Johnson, Janssen, EuroBic Bank, Deloitte, Validation Cloud, Coca-Cola or McKinsey & Company, among others.