ALEKSANDRA SERAFIMOVYCH

My name is Alexandra Serafimovych and I am from Kyiv, Ukraine. I have been doing visual marketing, working as both photographer and art director in fashion, beauty and accessories industry for over five years now. As an art director, I do a full circle of creative and analytic decisions that inform any visual expression of a brand. It includes all of the imagery and graphical information. In other words, it describes everything customers can physically see starting from visual identity (fonts, colors, logo) to content production. During the last time, my specification was Instagram branding which includes: storytelling & positioning, analysis & refinement, art direction, content production, content plan, Instagram grid, stories template, highlights template, design for targeting, video editing for targeting. Also, I specify myself as a photographer who shows life as it is doing deeply sincere photography in fashion, beauty and accessories industry: campaigns, lookbooks, lifestyle pictures, content for social media. Since I had an experience as a sales manager in Paris for Ukrainian brands I have a clear understanding of how to express what a brand is and differentiates it from all the others through visual marketing.