Client: J. Hornig

Outcome: Branded photography library with 450 images

Duration: 25 days

The assignment

J. Hornig is a coffee and tea products manufacturer for retail, hospitality, and the work environment. The brand was looking to obtain visual content for their social media channels, particularly for their Instagram. In it, three of their products should be depicted: their delicious coffee beans, their compostable capsules for coffee machines, and their customized cups.

By collaborating with Cherrydeck J. Hornig found a way to obtain visual high-quality content without having to plan a full production or committing a high budget from the start. Cherrydeck Branded Stock allowed the company to source the custom imagery needed.

The process

First, J. Hornig submitted a brief to our platform and the relevant brand guidelines for their desired pictures. The project received over 170 applicants from all over the world.

Cherrydeck shortlisted and selected the most fitting photographers for the assignment and J. Hornig shipped the different products to their addresses. Afterward, all they had to was wait for the results.

Later, the brand received around 450 ready-to-buy custom images. Just 25 days after first getting in touch with Cherrydeck.

The results

J. Hornig received access to all of the pictures delivered, picked their favorites, and bought their desired selection. Both selected and non-selected images remained stored in the brand’s private content marketplace and accessible for one year.

J. Hornig x Cherrydeck

For more success stories, have a look at the experiences of Edzard and Blackroll.

Sounds interesting? Create your own custom stock library with your brand’s products. Get started with Cherrydeck Branded Stock today.


Pictures by Bui Luu Quynh Nguyen, Florentina Olareanu, and Juan Gonzalez del Cerro.

Posted by:Cherrydeck Editorial

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