Success Stories: Capturing the Lifestyle of APRICOT Beauty with Ivan

The assignment

The natural cosmetics brand, APRICOT Beauty was looking for a photographer who could capture the lifestyle of the company rather than its products. The idea was to portray the products in a natural and warm way.

In addition to capturing the brand, the photographer was required to handle the organizational aspects. These included scouting a location and finding a model.

The process

In order to find the best talent for the job, APRICOT Beauty collaborated with Cherrydeck.

By submitting a brief, APRICOT Beauty was able to open a job opportunity, where they specified the budget and requirements, and gave an overview of what the job entails.

Ivan Stamato Baptista was the photographer chosen for the job, and was sent the products that should be presented throughout the campaign.

The production

After finding out that he had received the job, Ivan was sent the products by the brand and indications for the shoot. Soon thereafter, he chose a day for production and the team he wanted to work with.

When I saw what they were looking for I immediately got inspired and sent my application.

Ivan Stamato Bapista

The main aim of the campaign was to show the usage and vibe of APRICOT through its products and the lifestyle it represents. The organizational aspects of the project took not more than 3 weeks, while the photoshoot itself took only 4 hours.

In order to capture the positive lifestyle of the brand, Ivan used a Nikon DLSR camera with a 105mm lens for most of the close-ups. The campaign was shot on a Mediterranean-style rooftop with white walls and floors, so a reflector was not needed.

Feedback

Ivan refers to the contact process through Cherrydeck as being very transparent and practical.

The experience was awesome, I had the opportunity to connect with professionals from different countries and backgrounds.

Ivan Stamato Baptista

All-in-all Ivan describes the experience as being extremely positive. Being given the freedom to shoot something that went hand in hand with the aesthetics of his personal work, Ivan was able to easily apply his skills.

Ivan is a lifestyle, fashion, and food photographer based in Portugal. He places great focus on capturing beautiful aesthetics in his photography and incorporates natural sunlight to do so.

See more of Ivan’s work visit his Cherrydeck profile or Instagram. To read more success stories, have a look at Zhenya’s Story shooting for mhplus. Or, read Eric’s Story photographing for Vitamalz.  

Learn how you can benefit from our services as a brand by looking at our offerings or creating an account. 

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