Client: APRICOT Beauty
Project: Capture the beauty and healthcare brand APRICOT
Worked with: Ivan Stamato Baptista
The natural cosmetics brand, APRICOT Beauty was looking for a photographer who could capture the lifestyle of the company rather than its products. The idea was to portray the products in a natural and warm way.
In addition to capturing the brand, the photographer was required to handle the organizational aspects. These included scouting a location and finding a model.
In order to find the best talent for the job, APRICOT Beauty collaborated with Cherrydeck.
By submitting a brief, APRICOT Beauty was able to open a job opportunity, where they specified the budget and requirements, and gave an overview of what the job entails.
Ivan Stamato Baptista was the photographer chosen for the job, and was sent the products that should be presented throughout the campaign.
After finding out that he had received the job, Ivan was sent the products by the brand and indications for the shoot. Soon thereafter, he chose a day for production and the team he wanted to work with.
When I saw what they were looking for I immediately got inspired and sent my application.Ivan Stamato Bapista
The main aim of the campaign was to show the usage and vibe of APRICOT through its products and the lifestyle it represents. The organizational aspects of the project took not more than 3 weeks, while the photoshoot itself took only 4 hours.
In order to capture the positive lifestyle of the brand, Ivan used a Nikon DLSR camera with a 105mm lens for most of the close-ups. The campaign was shot on a Mediterranean-style rooftop with white walls and floors, so a reflector was not needed.
Ivan refers to the contact process through Cherrydeck as being very transparent and practical.
The experience was awesome, I had the opportunity to connect with professionals from different countries and backgrounds.Ivan Stamato Baptista
All-in-all Ivan describes the experience as being extremely positive. Being given the freedom to shoot something that went hand in hand with the aesthetics of his personal work, Ivan was able to easily apply his skills.
Ivan is a lifestyle, fashion, and food photographer based in Portugal. He places great focus on capturing beautiful aesthetics in his photography and incorporates natural sunlight to do so.