George Kroustallis

George is an award-winning Photographer, Filmmaker, and Visual Artist based in London whose work traverses form, light, and materiality via concepts of product, fashion, and beauty. Through his creative studio, Minorstep, George transcends the boundaries between fine art and commercial campaigns. Minorstep offers a diverse range of services, including photography, filmmaking, CGI, and creative direction, all designed to meet each project's unique needs. Embracing both an extremely refined visual approach and technical expertise, his keen eye for detail and profound understanding of form coalesce into striking visual works. These research-based creations defy conventional aesthetics, celebrate the intrinsic beauty of their subjects, and consistently deliver transformative pieces that elevate brands across industries and disciplines.
 Clients include Burberry, Lancome, Polestar, Reebok, Google and Adobe.