George K.
London, UK
Food & Still Life | Fashion & Beauty | Sports & Cars
George Kroustallis is a London-based photographer and director, and founder of Minorstep. He creates still and moving-image campaigns across product, beauty, automotive, technology, fashion and portraiture. His work combines sculptural light, material sensitivity and bold perspective across photography, film, CGI and mixed media, while retaining physical tactility and clear brand intelligence. From global launches to editorial and self-initiated research, George leads projects from concept and image direction through production and post-production. Selected clients and collaborators include Lancôme, Monster Energy, Lucid Motors, Hypebeast, Google, Adobe, Reebok, Polestar and Burberry. Based in London, working internationally. Portfolio: minorstep.com
George Kroustallis is a London-based photographer and director, and founder of Minorstep. He creates still and moving-image campaigns across product, beauty, automotive, technology, fashion and portraiture. His work combines sculptural light, material sensitivity and bold perspective across photography, film, CGI and mixed media, while retaining physical tactility and clear brand intelligence. From global launches to editorial and self-initiated research, George leads projects from concept and image direction through production and post-production. Selected clients and collaborators include Lancôme, Monster Energy, Lucid Motors, Hypebeast, Google, Adobe, Reebok, Polestar and Burberry. Based in London, working internationally. Portfolio: minorstep.com