I am a professional photographer and videographer with over 20 years of experience, having transitioned from a successful career as an art director at renowned agencies including Ogilvy and BBDO, where I worked with multi-national clients such as Ford, Unilever, Coca-Cola, PepsiCo, and more. Since 2006, I've specialised in food, beverage, product, and venue photography and videography, lately working with respected brands like Kallo, Clipper Tea, Whole Earth, Sarson's, Phizz, Kiss The Hippo and many others. Due to my design and art direction background, I have a deep understanding of brand identities and the visual needs of diverse products, which allows me to incorporate these elements into my photography and videography projects seamlessly. Beyond creating stunning visuals, I excel at engineering and planning every aspect of a project to meet the brief perfectly. I shoot for PR purposes, social media, print, digital advertising, and also provide event videography services. You can see more of it on Instagram at @ugurv.co.uk. Outside of commercial work, I have a strong passion for architecture, frequently capturing streets, buildings, and urban textures, which I document on my Instagram account @ugurv.