Aesthetics is at the heart of the beauty industry, which means that professional, expertly crafted beauty product photos are essential to the success of beauty eCommerce websites.
Beauty products thrive on visual appeal, and captivating images can make all the difference in attracting customers and establishing brand identity.
Professional product photos can enhance the look of your website, reinforce premium branding, and entice website visitors into ordering your products. Certainly, stunning beauty product photography is a cornerstone of successful businesses.
The art of creating beautiful product photos
When it comes to beauty photography it is critical to capture colors accurately, as color is a major factor when it comes to choosing lipsticks, eyeliners, foundation, and other cosmetic products.
Accurate color matching makes for happier customers. If your customers are unable to match your products to the tones they require, you’ll lose business and tarnish your reputation.
Professional beauty product photography is essential for effective marketing campaigns. Find photographers that fit your brand photography style or, alternatively, opt for services like Cherrydeck Branded Stock™ to create photos and videos of your beauty products at scale.
Focus on product features
Showcase the unique features, textures, and colors of your beauty products through close-up shots and macro photography.
Photographers may apply composition techniques such as the rule of thirds, leading lines, and symmetry to create visually engaging and balanced images.
Diverse Representation
It’s 2023, and as a beauty brand, diversity is a no-brainer. Ensure that your models represent a range of skin tones, hair types, and ages to make your products inclusive.
Your product photography must be true-to-color (no over-editing or added saturation) to avoid misleading customers. Try including swatches within your product catalog to give customers an idea of how certain product shades and colors look on different skin.
Pictures may retain skin texture as well for a more authentic feel.
Consistency builds your brand
A haphazard collection of product photos using different angles, depth of field, backgrounds, and lighting will make any website look cluttered and disorganized.
Professional beauty product photographers can help you establish a unique look and feel for your brand and products by ensuring a consistent approach to handling the lighting and composition of every image.
Beauty is a lifestyle
Capturing crisp, striking product images is just one part of building a premium beauty eCommerce website.
To really bring your products to life for your potential customers, you’ll need to invest in lifestyle images that capture your products being used by models that epitomize your brand.
Think of models showcasing emotions or using the product in a way that reflects its benefits. These shots help customers connect with the product on a personal level.
Capturing beauty at scale
Cherrydeck gives you the ability to browse the profiles of thousands of professional photographers and videographers quickly and easily so you can find the perfect fit for your beauty product campaigns.
Cherrydeck also offers you the possibility of creating countless photos and videos of your beauty products easily and stress-free. You can create a brief for your beauty product photography requirements and have experienced, pre-screened beauty photographers pitch for your project.
Send out your products to photographers with Cherrydeck Branded Stock™ and we’ll provide you with access to a stock photo and video library of your products.
With Cherrydeck, obtaining beauty product photography for your eCommerce websites is easy. Start today!
Great article. It’s really hard to do great product shots that have some vibe and life in photographs. Even harder to do some expressions with objects.