brand Archives – Page 9 of 10

Older Women Representation in Media: British Vogue and L’Oréal Paris Address the Issue

In May 2019, British Vogue and L’Oréal Paris launched the “Non-Issue” – a special edition to question older women representation in media.

10 Steps for an Effective Content Marketing Strategy

With information overflow, brands need to be creative to influence potential customers. Learn how to build an effective content marketing strategy!

Virgil Abloh and Mercedes-Benz are Rebuilding the Luxury Landscape

“Project Geländewagen” is Virgil Abloh’s most recent attempt to rebuild the conception of luxury. Well-know for his unexpected collaborations, this time the designer is partnering up with Mercedes-Benz to redefine the iconic G-Class.

Content Marketing Trends in 2021 — 8 Insights For Your Marketing Strategy

Wondering what will shape content marketing trends in 2021? Here are the 8 biggest content marketing trends that will dominate this year.

Iconic Chief Marketing Officers You Should Know

The CMO or Chief Marketing Officer is usually in charge of the brand’s media and marketing strategies. Even though the exact tasks often differ from one company to the other, there are a couple of iconic marketing managers you should keep in mind as a role model.

“These Are All Cakes” — The Viral Video by Tasty is the New Internet Trend

This video made by Tasty went viral and literally broke the web with 30 million views in five days. Check out the lastest Internet trend.

Instagram vs Snapchat vs TikTok — Which Social Media for your Brand Strategy

Understand the social media giants Instagram, Snapchat, and Tiktok and learn about their audiences and the best content to create for each.

#PROUDINMYCALVINS — How Calvin Klein Celebrates Pride 2020

#PROUDINMYCALVINS was Calvin Klein’s way of celebrating this special month, gathering powerful personalities such as Pabllo Vittar and Jari Jones.

Equality Fragrances: How to Drive Change Through Your Product and Mission

Cherrydeck and Equality Fragrances collaborated to find a videographer that would produce the brand’s launch video. Today, we talk with the company co-founder, Lukas Görlitz.

How Deeply Launched a Beachwear Collection Under Lockdown

The lockdown made us more creative to cope with the numerous constraints. See how the brand Deeply showcased their new beachwear collection… indoors!

8 Podcasts You Don’t Want to Miss as a Brand Manager

There are podcasts on every topic and for every taste, and marketing is no exception. Here are 8 podcasts you should listen to as a Brand Manager.

Die Hamburger Goldkehlchen: How to Reach and Conquer a Loyal Crowd

Cherrydeck and DHG collaborated to find a photographer to shoot their Traditional Summer Concert. Today, we talk with the choir leader, Flemming Pinck.

Paperlike: How To Craft Your Brand and Signal The Quality Of Your Product

Cherrydeck and Paperlike collaborated to find a videographer that would produce the brand’s second crowdfunding video. Today, we talk with its founder, Jan Sapper.

Inferno Ragazzi: How Great Content and Creativity Propel Your Brand to a New Sphere

Cherrydeck and Inferno Ragazzi collaborated to find photographers in Europe for the brand’s good vibes collection. Today, we get to know their story a little better.

Finding The Right Professional Business Photographer Near You

Finding a good professional business photographer near you isn’t as easy as it sounds, but we got you covered!

Success Stories: Capturing a Creative Event for Montblanc with Christian

Christian Bendel was the photographer chosen to document an exclusive event for Montblanc in Hamburg.

5 Top Food Photographers in London

Whether you’re marketing food products, run a restaurant or need images for a recipe book, hiring a top food photographer is going to be critical to the success of your venture.

Success Stories: Filming the Launch Video for Equality with Jan-Philip

Jan-Philip was the videographer selected by Equality Fragrances to film the brand’s launch movie. The content is now available on the website.

Update for Brands — New Account System for Creative Projects

This week we updated our brand accounts on Cherrydeck! Brands can not only search on our platform easily but also automatically submit projects and manage their favourite artists.

13 Brand Approaches To The Coronavirus Pandemic

How are brands communicating about the Coronavirus pandemic? We share examples of brands doing a great job in creating content for this context.